Effective automation of private B2B trading.
Your regular customers trade with you via WhatsApp and email, but your systems need structured data. Your team is swamped. You can't grow.
Unstructured conversations automatically become confirmed orders in your ERP. Your customers experience a completely new level of service. You can scale.
Manual intervention is costly, error-prone, and limiting.
Every order that arrives by WhatsApp, email, or phone must be read, interpreted, priced, keyed into your ERP, and confirmed back.
That process has no visibility, no controls, and no audit trail.
No visibility
Orders are agreed before management knows about them. Pricing, terms, and volumes are invisible until they hit the ERP.
No control
Every salesperson applies pricing differently. Unauthorised discounts, ad hoc terms, and pricing errors leak margin silently.
No scalability
More customers means more people doing the same manual work. Growth costs scale linearly with headcount.
You set the rules. Orders process themselves.
TradeRings receives orders from any channel, applies your pricing rules, confirms with the customer, and delivers a structured order to your ERP.
Customers order their way
WhatsApp, email, app, or web. No behaviour change. No new accounts.
Your rules are applied automatically
Customer-specific pricing, margin floors, trading terms, approval thresholds. Every interaction is logged.
Confirmed orders land in your ERP
Structured, priced, audit-trailed. No recapturing. No interpretation errors. No deals you did not approve.
Change the game
Once you've automated your WhatsApp and email ordering, let your customers migrate to the TradeRings app for a completely new level of experience.
An automated trading engine.
Your customers trade through the channels they already use. The engine handles the rest. You keep control through rules, limits, and approvals, and your ERP stays the system of record.
Your customers
View the catalogue and their own pricing, order in any format, negotiate and bid, and get real-time confirmations. No behaviour change, and no waiting for office hours.
The trading engine
Handles variable availability, customer-specific pricing, quotes, negotiations, auctions, and confirmed orders. Every step is logged from first message to confirmed order.
You stay in control
Set the rules, limits, and approvals. Customers, products, and inventory come across from your ERP; confirmed orders go back to it.
Think of it as your automated trading team.
TradeRings does not replace an existing platform. It fills a gap that none of them cover: automatically turning private B2B trading conversations with your regular customers into structured orders.
| System | What it does | What it does not do |
|---|---|---|
| Ecommerce | Lets customers browse and buy from a catalogue online | Handle private pricing, negotiated terms, or unstructured order channels |
| Marketplace | Connects unknown buyers and sellers publicly | Manage existing private trading relationships with custom terms |
| CRM | Tracks customer relationships and sales pipeline | Process actual orders or enforce pricing rules |
| ERP | Manages inventory, fulfilment, and accounting | Capture orders from WhatsApp, email, or phone conversations |
TradeRings fills the gap. It provides structure, control, and oversight for all your private trading with custom pricing and terms. It does not replace any of the above. It complements them.
For My Business
I trade with customers and suppliers, and my team processes orders manually. I want growth without proportional headcount.
See how it works →For My Clients
I advise businesses on operations, finance, or technology. My clients have this problem. I want recurring revenue for solving it.
See how it works →